JP Morgan’s Twitter PR Act Was “A Bad Idea”

By: Alex Williams - November 15, 2013

The person behind JP Morgan’s Twitter account thought it’d be a good idea to host “our first live Q&A on leadership & career advice w/a leading $JPM executive on 11/14.” Twitter users were prompted to use the hashtag #AskJPM to give direct questions to the senior executive. This prompted a handful of Twitter users to pick up their proverbial social media shaming sticks and beat the living tar out of the company’s PR front with questions concerning the bank’s morals and lack-thereof. Here’s how it went down: Timothy Connolly CFA started it off with a little play on the acronym of the company:

Later, user amusebarf, perhaps unbeknownst to him, seemed to have alluded to Matthew 19:23-24 of the Bible, which states: “23 Then Jesus said to his disciples, “Truly I tell you, it is hard for someone who is rich to enter the kingdom of heaven. 24 Again I tell you, it is easier for a camel to go through the eye of a needle than for someone who is rich to enter the kingdom of God.” The principle, which tends to be universal, puts to light that greed only creates suffering, as it hordes more than enough for one’s self, inadvertently depriving others.

User Jack Lord posted Jamie Dimon’s (the CEO of JP Morgan) rap sheet. Part of the document reads, “Since 2009, the Company has paid more than $8.5 billion in settlements for the various regulatory and legal problems discussed in this report. These settlement costs, which include a small number of recent settlementsof older issues, represent almost 12% of the net income generated between 2009-2012.”

Lauren Tara LaCapra asked JP Morgan if Jimmy Lee, its investment banker, cheats at golf.

David Dayen posted probably the most back handed question in the flurry of tweets. Not one JP Morgan corporate executive has been jailed.


 Phil Perspective added his perspective with an inquisitive question about the economy:

Mike Conrad put JP Morgan on blast,

Amy Hunter was curious about how much loss JP Morgan would have to take in order to go under.

The other 98% wanted to know how JP Morgan felt after getting away with fraud.

Schoun with a little history lesson:

Charlotte curious about the underreported talents of JP Morgan:

David Dayen again, this time accusing JP Morgan having a hand in funding drug cartels:

Alexis Goldstein wanted to know if the collection of fines that the bank has to pay is a source of pride.

Kevin Murphy was curious about what makes a person want to join a morally bankrupt institution:

Eddy Elfenbein needed some advice on keeping his linens fresh:

Having suffered a blow to their character and unable to respond to the hardline questions, J.P. called it quits:


(Pictures via WikiCommons, Twitter)


Alex Williams

About the Author

Alex WilliamsAlex Williams is a contract writer for WebProNews. He enjoys cooking new meals and swimming while listening to music. Follow him on Twitter: @alexjdwilliams, or send him a good ol' fashioned e-mail at:

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  • Hmm

    I hate Twitter. Always have. To me, twitter reminds me of kindergarten. Remember there was always that one kid that complained about everything. He would always tattle on people. Well, Twitter gives people like that license to just keep doing it. A hundred people cannot find something offense, but one moron does, and he or she runs to Twitter.

    However, on this day Twitter was used for good. I want to put all of this in perspective for people. I have a friend who is serving 15 years in prison for stealing some copper. The copper wasn’t even worth much. Yet, that bank stole billions and caused mass suffering. Not one of those guys will see a day of prison time.

    In America, the poor go to prison and the rich can get away with anything.

    In fact, I don’t think people realize how they just got doubly screwed. The fines JPM will pay will more than likely go into a general treasury account, which in turn will be sent to the FED, which of course is a private bank that is owned by the very same people who own JPM. Most people in America don’t even realize that the FED is a private bank. It is not a government institution.

    People get mad at their local felons in prison even though many of those people just made a bad mistake in life. The real crooks and killers never go to prison. I assure you of this.