The open enrollment period for the Affordable Care Act is dwindling, as the March 31st deadline is fast approaching. Let's call this part two of the White House's celebrity-oriented campaign to get people to sign up in the next two weeks.
The White House's new hopefully viral video promoting Obamacare comes with its own hashtag: #yourmomcares. It features the mothers of some famous actors and musicians urging Americans to sign up for health care, you know, for your mommas' sanity.
"Trust me, us moms put up with a lot," says Sharon Feldstein in the video. "But one thing we should never have to put up with is our kid not having healthcare."
Feldstein is joined by the mothers of Adam Levine, Alicia Keys, and Jennifer Lopez–as well as by Michelle Obama to urge people to get covered.
"Get covered at healthcare.gov. Moms put up with a lot, but there's nothing worse than feeling their child isn't protected. Go to healthcare.gov and get covered before enrollment ends on March 31. Do it for your mom," says the Your Mom Cares initiative.
It's unlikely that this video will further the White House's goals as efficiently as the last one the President participated in. Earlier this week, Obama appeared on an episode of 'Between Two Ferns,' Zach Galifianakis' long-running online comedy show. That appearance on the Funny or Die-produced webseries caused a giant spike in traffic at healthcare.gov.
— HealthCare.gov (@HealthCareGov) March 12, 2014
According to the White House, 4.2 million people have enrolled via the marketplace in the last five months. The administration not only hopes, but needs that number to rise sharply in the next two weeks.
Image via Your Mom Cares, YouTube