Jeff Jarvis, Craig Newmark in J-Venture

    January 31, 2006

I had missed this one. Jeff Jarvis and Craig’s List founder Craig Newmark are reportedly working on a new venture to aggregate quality investigative reports from citizens and professional journalists.

Readers will be able to rate and promote certain stories. Newmark told InformationWeek that revenues might be generated through micro-payments, either through a pay-per-view system or through subscriptions.

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.