Netflix, as you may know by now, announced the launch of user profiles today. The feature will be available in all countries where Netflix itself is available over the course of the next few days as it rolls out. Those using Netflix on the web, iOS, Xbox 360, Playstation 3, or some smart TVs or Blu-ray players will be able to use the feature. It will come to Android and Wii in the near future.
Netflix posted this image to its Facebook page this afternoon, summing up exactly why this feature is long overdue.
Thanks, Netflix. I couldn't have said it better myself.
The beauty of the new profiles is that it allows you to separate your instant queue and recommendations from those of your kids. No more seeing Curious George recommended alongside Friday the 13th: The Final Chapter or Surf Nazis Must Die. No more having to keep Hellbound: Hellraiser II in your queue next to Barney's Great Adventure: The Movie.
Now, Jason, Pinhead and all of your favorite gory B-movies from the 80s can sit comfortably among one another without having to be interrupted by cartoons and singing puppets, and your kids can consume all the wholesome entertainment they want without you having to worry about them accidentally being warped by seeing the cover of Child's Play 2, where Chucky is cutting the head off a jack-in-the-box with a pair of scissors.
You won't have to worry about your kids seeing "Because you watched Screwballs 2: Loose Screws" showing up underneath "Because you watched Strawberry Shortcake".
You get the idea.
Netflix is doing a lot more to appeal to families this year, as we discussed here, and this is perhaps the most significant upgrade in that regard.