Jarboe at SES Toronto

Speaking of Search Engine Strategies Toronto, did you know that Incisive Media now hosts half-day and full-day training sessions – intensive workshops on special topics to bring you fully up to speed – the day prior to the SES conferences?

These are very popular for companies wanting to see to it that their people get deeper, hands-on training in paid search, SEO, public relations, analytics, and other niche topics. Some of these for June 11 at the Intercontinental Hotel are virtually sold out now, but I wanted to give a heads-up for the one on online PR, news release optimization and blogger relations. It’s a fast growth area, and there’s no savvier expert than Greg Jarboe.

Attention PR mavens, and savvy online marketers: on June 11 – Greg Jarboe teaches the training session on SEO PR 2.0: From press release SEO to blogger relations and beyond.

Check it out.

Greg’s also speaking on two sessions at the regular program for said Toronto-based search marketing conference:

• Linkbaiting and Widgets: Viral Bag o’ Tricks, at 4:30 p.m. June 12 with Rebecca Kelley of SEOmoz and Guillaume Bouchard of NVI Solutions.
• Linking Campaigns and Beyond: Getting Authoritative Online Mentions at 2:45 p.m. June 13, along with "Link Moses" Eric Ward, and my good friend, globetrotting search guru, big-brand search marketing expert, booming radio voice and author, Mike Grehan.

Why give this particular topic a plug? Basically because you can really see the negative fallout for those who don’t "get" Public Relations 2.0. To the savvy go the spoils. See you there!

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