Jack Jia on The Long Tail Effect

    May 4, 2007

Web companies, like all companies, desire to meet their customer’s needs. They do this by successfully targeting their consumers, but accomplishing this is another matter that involves the effect of The Long Tail.

In an interview with WebProNews at the Web 2.0 Expo, Jack Jia, founder and CEO of Baynote, Inc., explained to us how The Long Tail works and how e-businesses can successfully apply it.

 The Long Tail is about the economics of a Web business and how to transform your business from a traditional retail business by selling products that are popular to everyone. It isn’t just about popular products, but essentially, it pertains to one of many products instead of many of a few products.

Because it’s a very competitive process and every company’s margins are low, The Long Tail involves selling the tail end of the product curve. Companies such as Amazon and Netflix have tried this effort and have achieved success as a result of it.

Marketing techniques are the key to companies becoming successful. Finding their target market is the first step and then they must find out which products the target market wants. The Web community is a great outlet for identifying what the consumer’s wants and needs are.