Earlier this week, rumors emerged that Yahoo was close to acquiring e-commerce app platform provider Lexity. It was unclear just how close the companies were to a deal, but apparently it was really, really close, because Yahoo and Lexity just officially announced the news.
A Yahoo spokesperson tells WebProNews, "Today we acquired Lexity, an e-commerce company that helps small businesses strengthen their online stores with simple and intuitive apps. We will continue to support the current platform, the Lexity Live app, existing customers, and third party apps and developers. In the near future, we plan to integrate the service with the Yahoo! Small Business offering."
The acquisition is discussed further in a blog post on Lexity's site, which reiterates that all Lexity products, services and initiatives will transition "seamlessly" to Yahoo, where they will get "better, faster and stronger".
The Lexity team writes:
Four years ago (to the day!) we founded Lexity with the goal of helping small businesses succeed. Since then, we've built an amazing set of simple, affordable and effective apps―some our own, some by our developer partners―and made them available for all merchants, including those hosted by our ecommerce platforms partners. Today, we serve tens of thousands of customers across 114 countries. And, we've been humbled by the overwhelming positive response.
Today, we are excited to join forces with Yahoo! and continue building on our vision. Together, we are committed to do whatever it takes to help make small businesses even more successful.
All Lexity apps, including our flagship app Lexity Live, will continue to run seamlessly, and we are putting more resources towards making them even better. We will continue to support merchants on any ecommerce platform―BigCommerce, Magento, Shopify, you name it. We will also continue to support and enhance Commerce Central, our write-once, run-anywhere platform for developers.
And Yahoo shows no signs of slowing down with the spending. In addition to spending over $1 billion to buy back shares, the company has also acquired Ztelic, Admovate, Qwiki, Xobni and Bignoggins, just this month.
Terms of the deal were not disclosed,