Its Not Spying, Its Business Intelligence

    November 7, 2005
    WebProNews Staff

A new subscription service for marketers allows subscribers to keep an ear to the blogosphere and other social media realms with automatic keyword updates. Similar to Google News Alerts, PubSub struck a deal with business intelligence company Cymfony to deliver the latest buzz.

Cymfony, a reservoir for media analysis and marketing intelligence, announced the agreement with search engine PubSub today. Under the agreement, PubSub will provide targeted content for Cymfony Orchestra dashboard clients while developing industry and target segment analysis products.

Under the terms of the deal, Cymfony will license PubSub’s prospective search subscription services for use in Cymfony Orchestra, a market intelligence dashboard application that automatically monitors and analyzes mainstream media and consumer generated media under one converged Web-based service platform.

Cymfony clients will receive unlimited access to blogs and other non-traditional information sources via PubSub’s prospective search engine. These clients will be instantly notified as soon as the search terms they have subscribed to are mentioned on blogs and syndicated websites, delivering matching results in real-time.

The company says access to blog and nontraditional content helps marketers to make critical business decisions. Cymfony’s dashboard is intended to proved in-depth and dynamic insight into consumer preferences, employee’s concerns, competitors’ strengths and weaknesses and emerging threats to company reputation.

“PubSub’s service is a natural complement to Cymfony’s market intelligence and media analysis solutions,” said Andrew Bernstein, CEO of Cymfony. “PubSub’s technology will provide highly specific and timely information from blogs and other forms of consumer-generated media that will allow organizations to seize opportunities, create a competitive advantage or mitigate potential damaging situations before they become crises.”