It’s a New Year for Lead Generation for the Complex Sale

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Greetings and happy New Year! Wow, I haven’t posted here in a month but I promise you will see a lot more activity soon. In the meantime, I wanted to give you an update.

During the past month, I’ve put all of my energy into getting my first book, Lead Generation for the Complex Sale, to the finish line. I got this milestone e-mail (for a first time author) from my editor at McGraw-Hill. She wrote, “I just put your book in production! Congrats. It’s in great shape. All the final edits you made really helped to polish it off even more. Well definitely go out and celebrate tonight. I know that you’ve worked really hard on this manuscript and it’s turned into a fantastic manuscript.”

So after 14-months of writing, editing, writing, editing, and re-rewriting again, I’m “done!” Seriously, this has been a labor of love and I hope this book profoundly changes the way people think about lead generation and makes a huge impact.

Though there are scores of books on direct marketing, branding, advertising, marketing tactics, PR, varied sales approaches, cold calling, etc., I have yet to find a text that addresses the comprehensive approach to lead generation for the complex sale like mine.

I’m awaiting an official release date but Amazon currently shows April 15th… yes that’s Tax Day. To those who have already pre-ordered the book, thanks! You can pre-order it here.

I’m currently seeking advance endorsements for the book. If you know someone who should be a reviewer, please e-mail me. Cheers!

Brian Carroll is the CEO of InTouch Inc. InTouch is a 50-person company focused on delivering effective lead generation solutions for “the complex sale.”

Brian authors the very interesting B2B Lead Generation Blog which focuses on B2B lead generation, sales leads, and marketing for the complex sale.

It’s a New Year for Lead Generation for the Complex Sale
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