It’s a Great Day in the Arbitrage-Hood

    November 14, 2006

Yessirreee, Google sure is doing a good job of getting rid of those arbitrage links from the ad space.

Why just the other day, I did a search for “red jelly beans toronto.” Unfortunately, it appears that the SERP’s are useless. No problem, I say. The ads look pretty good. Except for the third one down, that takes you to a gem of a “jelly bean directory.” The world needs a good jelly bean directory. And yep, the ad links on it are through Overture.

To help one of the advertisers on that site get their money back, let me recommend that you directly visit Now those are some great jelly beans. Or you could patronize, who appear to be a real store.



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Andrew Goodman is Principal of Page Zero Media, a marketing consultancy which focuses on maximizing clients’ paid search marketing campaigns.

In 1999 Andrew co-founded, an acclaimed “guide to portals” which foresaw the rise of trends such as paid search and semantic analysis.