It Would Take ‘Boatloads’ Of Cash For Microsoft To Buy Yahoo

By: Andy Beal - May 28, 2009

How would you define "boatloads?"

One dictionary suggests "an indefinite quantity that is above the average in size or magnitude."

Well, thanks to Yahoo CEO Carol Bartz, we now have another definition of "boatloads"–its the precise amount of money it would take for her to sell Yahoo to Microsoft. Not a penny more, not a penny less!

Speaking during an interview at the D7 conference, Bartz explained her stance on selling Yahoo to the Redmond company:

“If there’s boatloads of money, and there’s the right technology, and the information we would have to have, then yeah….It’s that simple.”

There you go! It’s that simple!

Although, as we all know, it’s not that simple. Mostly because Microsoft CEO Steve Ballmer’s not interested in sending out barges laden with cash. And, when you consider Microsoft is about to launch its new search product (likely today at D7), you could argue that Bartz has missed the boat–or her ship has sailed–when it comes to getting what she wants from the deal. ;-)

PS. You can read more from the Carol Bartz interview here. You’ll find she has quite the sense of humor.


Andy Beal

About the Author

Andy Beal Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at

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