Is Microsoft Going to Make Waves in Search This Year?

Battelle Thinks It Will, Live Search Guy Talks

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In a story we covered earlier this month, John Battelle accidentally typed livesearch.com into his address bar only to find a domain squatter. This of course led to speculation that Microsoft was close to rebranding its Live Search. They clearly were not too concerned about getting that domain (it’s still the same a couple weeks later).

This was not the first we had heard about Live Search’s possible rebranding. Back in November, it was discovered that Kumo.com was moved from the registrar to Microsoft and began pointing to an internal Microsoft test site. Kumo means "cloud" or "spider" in Japanese.

Battelle recently made a bold prediction in an exclusive interview with WebProNews (below) that "Microsoft will gain at least five points of search share in 2009, perhaps as much as 10."

There has been a lot of chatter about Microsoft and Yahoo making a deal. This would certainly help such a prediction. Microsoft saw its share rise 1.4% between December and January, boosting it from 9.8% to 11.2% according to Nielsen Online’s January search share rankings for the U.S. It also climbed 0.12 points in a report from France-based AT Internet Institute.

It’s a bit premature to visualize Google shaking in its boots, but things look a bit brighter for Microsoft’s search efforts than they have in a while. All we can do is sit back and watch what happens.

Update: Nathan Buggia of Microsoft Live Search also talks about some new things going on with the search engine (as well as some tips for marketers and developers to work better together) in a recent interview with Abby Johnson:

Is Microsoft Going to Make Waves in Search This Year?
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  • http://www.squidoo.com/make-money_using-paypal Quick ways to make money

    I don’t exactly think Google will be the one stepping back. Google will, by fact, implementing some drastic changes this year. Some of it, SEO marketers and bloggers have already realised. Google’s aim is to have 80% of the search engine market in the US. Let us see how things will turn out to be.

  • http://www.teambuildingactivities.ca Team Building Activities

    at least from a paid search management perspective, MSN is doing a great job at improving its product. The Adcenter editor is definitely a step towards the good direction…

  • http://randomplaza.com/help.anonymous.php Brave Agent Pubeit

    Something like 99% domains are taken by domain squatters or domain scalpers. By the way “domain” is not a verb and should never be used as one.

  • http://www.petcareguide.org Andy

    Microsoft is just trying to gain some grounds back from google search advantage

  • http://www.earringsforever.com EarRings

    Maybe, we’ll soon find out. Hey more competition against the dominant Google, the better for us.

  • http://freecddvd.blogspot.com Sykot

    Microsoft is not gonna stay in this market and within 10 yrs their operating system too. I’m writing a article about current status and future of Microsoft and their OS. will be published at http://msoperatingsystem.blogspot.com ….

    One tips I can give MS, make IE open source as fast as possible… over 45% user are using FireFox this yr… and increasing…


  • http://www.masenka.be Masenka

    What about the company that Microsoft recently acquired, FAST? They do search technology which could be incorporated in the Live plaform.

  • http://www.perfectvisualhost.com Perfect

    More the competition the better for us.

  • Matthieu Catillon


    “50% of Google’s traffic is produced by only 10% of the people who use Google”

    “According to the visitor/visits data published by Compete and Quantcast, Google commands no more than a 40% market share. ”

    How do you feel about that?

  • http://www.seosean.com Affordable SEO Services

    It will be interesting if Microsoft takes a more significant share of the online search market. That could move more SEOs towards working more specifically on Microsoft ranking projects.

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