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Will Google’s AdSense be in Trouble Because of Facebook?

Would Facebook Launch its Own AdSense?

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Facebook is infiltrating sites all over the web. These sites are happy to add Facebook’s social plug-ins. What if Facebook launched an AdSense-like product – a product that lets publishers stick relevant ads from Facebook on their sites for a cut of the money? They would be HIGHLY, HIGHLY targeted because the more sites that use plugins like Facebook’s like button, the more users will share their likes with Facebook, which goes to the profile, which is where Facebook already draws its information from to serve its own ads today.

Should Google be worried? Share your thoughts.

These ads are already pretty well targeted, when the user has enough information in their profile. Social plugins like the like button will only facilitate the population of such information in the profile.

Facebook Seinfeld T-Shirt Ad - Could ads like this one day appear on publisher sites in an adsense-style network from Facebook?Apparently Mashable founder Pete Cashmore has a similar view on this, as he says in an article for CNN, "Google makes the vast majority of its money from ads — these ads typically match your search terms, or the content of the Web page you’re viewing. Google has certainly worked to personalize these ads, but its knowledge of your friends and interests is more limited than Facebook’s. The data gleaned from thousands of Facebook Like buttons around the web could make for an ad network that rivals Google’s AdSense."

Ian Schafer at AdAge has also contemplated such a scenario. "It seems to be an inevitability that all of this intelligence will one day be applied to power a socially targeted ad network as big (or bigger than) Google’s AdSense," he says. "It would be a network that would theoretically deliver even better results for advertisers, resulting in higher CPMs/CPCs/CP-whatevers that can deliver higher payouts to publishers, making a choice between the two platforms a not-too-difficult one for those publishers."

The Like button is a game changer because all of a sudden you have the whole world wide web of content to "like" not just what’s within your immediate network within Facebook and what you may have taken the time to add to your profile two years ago. It keeps user interests current and enables an infinite amount of interest indication that advertisers would salivate for.

If Facebook were to launch an AdSense-like product, that doesn’t necessarily mean Google would completely lose out. I can certainly see a lot of sites going forward with both. When pressed to make a choice between the two, however, it could make things interesting for the industry at large.

Would you serve AdSense ads or Facebook ads on your site if such a scenario were to come to fruition? Let us know.

Will Google’s AdSense be in Trouble Because of Facebook?


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  • http://www.zadling.com/blog/ Zadling

    Very good question. I think that Facebook is now a legitimate threat to Google. The more people use the like button on websites, the more information that Facebook will gain from the user, so they’ll be able to provide more targeted ads than Google would. Another complaint about AdSense is that the advertisements are limited in appearance. Facebook has more aesthetically pleasing ads, which could be a problem for AdSense.

  • http://www.billigfergebillett.no Billig Fergebillett

    Google should really fear Facebook. Google ads are more or less representet as a result of the content on a website, Facebook has the content and the personal information from the users.

  • http://www.seoruchi.com ranjan

    Hi, compatition is every where in the world. Google has so much capacity. He can handle any competotor.. google adv will is more resultant. so no need to fear of google to any one.

  • Mini Me

    Why don’t Google & facebook join forces & dominate the world! Googlebook!

  • http://seofreelance.weebly.com/ Pravish Thomas

    HI,

    I do feel Facebook can play a major role just like adsense, but i also feel Twitter may come up as Twitter has enough potential than Facebook in the coming years.

  • http://emergingseo1.wordpress.com Emerging SEO

    Facebook already has proved its power, facebook is only six years old and has raised up to a very high level, in terms of visitors, and even in terms of the applications. But i still believes that social networking websites can’t be a search engines. When it comes to searching for any product like appilication, people still go for Google and will go for Google, because of trust and relevancy of results. So Google need not to be feared to Facebook.

  • Tim

    At first it will succeed, then it will fail. Why? When word gets out how your preferences are used against you in a court of law or for hiring purposes then the populace will learn that secrecy is the key to protecting your future.

    Why would a person want the whole world to know about them? This will follow them for life. Remember, everything good has a bad side to it also. :)

  • http://foldingshovelreview.blogspot.com Ash

    I don’t get one thing. Why google don’t buy Facebook? They bought Youtube and they clearly see that Facebook is getting bigger and bigger within days. One day they will out perform google and it will be too late for them…

  • http://www.yabadaba-doo.com Andy

    Yup, google should fear facebook. If this happen many publisher will join in. Including me :)

  • http://www.gteksoft.com Guest

    If facebook launches adsense like product it would be a very good competitor for google as they dominate the online ad industry.

  • LoveJoy

    No, Google won’t buy Facebook because they know Mark won’t sell. Facebook’s Mark wants to be the next Google. He is pretty smart and I doubt very much FB will be another Myspacewhat? He is building data centers all over and hiring Google employees which has Google worried.

    Yes, Google should be worried about Facesense. First of all because they have mistreated their adsense customers with their unfair rules, banning, percentage paid secrecy and other crap. Second of all because Facebook surpassed them on traffic. I’d say Google will be the next Altavista in the next 5 years. Facebook has the traffic and tentacles all over. They can figure out the rest.

    Google needs to be put down like a bad dog. They are evil.

  • http://www.techtalkies.com/ Techtalkies

    Would this end the monopoly of Google in ad market?
    If facebook proves itself strong then it would be good for publishers.

  • Shay

    There’s already too much click fraud coming through from displaying ads on 3rd party websites. Google adsense only really works on large legit websites and of course its search engine results. To have all these wannabe’s on FaceBook actually controlling your marketing spend – I dont think so. I’ll let all the mum-and-dad shops have a go at it first and waste their money – and line someone else’s pocket.

  • http://alhgazy.blogspot.com/ abdelnaser

    thanks for all this good information

  • http://newman.net.nz Philip

    I think Facebook should start it’s own ad program. It would give people some choice in the matter over suitable ad publishing programs for their website. If Google kicks someone out of their program for no reason at all (because their TOS says the don’t have to give you a reason) you can change to another add publishing network.

  • Tim Ron

    Google have nothing to be worried about – facebook adsense wont be a threat in the slightest as gogole chold the ace with SEO and rank position. Plug-ins mean nothing and facebook would be out of their elauge just like they were when they tried to launch facelite and compete with twitter.

  • http://funnysms.vpaki.com faraz

    Facebook is very growing………..

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  • http://www.satvikiboutique.blogspot.com Satviki

    Its a great news that facebook has started thinking on the field of search engines.It will surely put Google who is the leader on this domain in a healthy competition.And when there is a competition, the best of results will surely come up.We,the users will eventually get benefited out of it.
    I feel, Facebook should immediately start programs like adsense. At least, this will stop the practice of disabling an adesense account of an user by Google for lifelong without stating any proper reason ( they say “Invalid clicks detected”)and discontinuing any sort of communication in future.An account can very well be disabled for a period of time if such activity is at all detected which not the case for google.
    Lets see what facebook can bring to us.

  • http://Www.wedetectives.com Tracy

    I would surely like to place both the ads on my sure. Lesser ads mean more cpc, and I will manage to prevent my website from looking cluttered with ads

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