Is eBay in Trouble?

    July 16, 2009
    Chris Crum

eBay’s traffic appears to be on the way down. This doesn’t come as a huge surprise if you pay attention to the commentary on message boards and comment sections on eBay articles.

The griping usually comes from disgruntled sellers, and there is a lot of it. We’ve covered that before. Users have been frustrated for a variety of reasons.

If you look at the traffic patterns, you can see these gripes reflected. AuctionBytes looks at Nielsen data for page views, unique audience, and time per person spent on site. Here are a couple of those graphs:

Auction Bytes

Unique Audience - Nielsen / Auction Bytes

Unique visitor data from Compete paints a similar picture. This is from the last three months:

eBay data - last 3 months

The question is how far is this going to go? Will eBay’s numbers continue to plummet or will the company win back the respect it used to get. Competition certainly isn’t getting any slimmer. What do you think eBay’s future holds?