Is Backpack a Blog, a Wiki or Something Else?

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Whatever you want to call it, Backpack is freakin’ awesome. Backpack lets you create and share lists, photos, documents …

and more in a wiki-like editable Web site you can share – like this one. I am trying it out to share blog links with my client and I love it so far, though I wish it enabled RSS feeds for each page. I see lots of applications here for the PR community including instant press rooms that can be set up in the event of a crisis. Kudos to 37 Signals.

It’s also generating a ton of buzz. I bet they’re going to give Jot and Socialtext a run for their money at least in the small biz market.

Link: Backpack

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

Is Backpack a Blog, a Wiki or Something Else?
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