Hardware manufacturers and content creators have been touting "second screen experiences" for quite a while now, but nothing so far has surpassed the interactivity of Twitter and chat apps. Now, Marvel has tried its hand at making a second screen experience, leveraging the popular Iron Man franchise to do it.
Marvel this week released a JARVIS app for iPhone and iPad. The app simulates J.A.R.V.I.S., Iron Man Tony Stark's artificially intelligent butler in the Iron Man and Avengers movies. The voice is the same as the one from the movies, being voiced by actor Paul Bettany. The app can recognize voice commands to check the weather, post to social media, set alarms, read the time, and set appointments.
The app also has an "interactive" gallery of Iron Man armors for fans to peruse. It will also somehow be able to "sync" with Blu-ray players to be used as a voice remote. Doing so with Iron Man 3 on Blu-ray will unlock some type of exclusive content. A short trailer for the app created by Marvel previews the look of the software and a few of its capabilities: