Irina Shayk: Former "Sports Illustrated" Model is New Face of L'Oreal Paris

Kimberly RipleyLife

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Irina Shayk has officially got it made. The former Sports Illustrated model is now the face of L'Oreal Paris.

But is she "worth it?"

According to Instagram, she's well worth it.

"Speaking of hair envy 🔥🔥🔥our new lorealista @irinashayk has hair for daaays 💇 #worthit," L'Oreal Paris touts the merits of Irina Shayk in this photo.

This photo shows Irina Shayk about to dine on something that looks amazing. The brunette beauty is dating actor Bradley Cooper, but she seems to be dining solo in this photo.

"Can you tell i'm into food? 😂 📷 @irinashayk #lorealista #lorealparis," the caption reads.

Irina Shayk seems to have a lipstick obsession in addition to making fans obsessed with her.

"Today's lipstick obsession 💄💄💄 do you like my Color Riche Beige A Nu 302? 📷 @irinashayk #lorealista #lorealparis," the company captioned this shot.

Earlier this week, Irina Shayk announced on her own Instagram page that she had been chosen as the new face of L'Oreal Paris.

"I'm so excited, and honored to announce that I am joining the @lorealparisofficial family, as their new international spokesperson!!
To stand beside the likes of @jlo @juliannemoore, @evalongoria and Jane Fonda.. All icons, of whom I've looked up to, is a dream come true. There are some moments you will never forget, and I want to thank @chapuyc and the wonderful L'Oreal team from the bottom of my heart for what they've given me, and the beauty their brand inspires in so many❤️ Not to mention, my everything @alikavoussi.. Thank you for fighting for me since day 1, and always believing in me through the good and bad❤️❤️ Now let the good times and selfies begin!!😘😂🎉🎉 Love Iri xx"

A photo posted by irinashayk (@irinashayk) on

Irina Shayk is definitely worth it.

Bradley Cooper no doubt agrees.

Kimberly Ripley
Kimberly Ripley is a freelance writer and published author from Portsmouth, New Hampshire. A wife, mom of five and 'Nana' to Lilly and Aiden, she loves cooking for her big family and watching HGTV in her spare time. Kim is guilty of starting way more home design projects than she can finish. Visit her at Twitter and Facebook.