iPhone Searches Steady All Year
U.S. search activity surrounding the Apple iPhone reveals that Americans have performed an average of 274,000 iPhone searches per week since the start of the year according to comScore.
When the product was first announced in January, iPhone related search queries reached over 1.1 million searches for the week ending January 14. From February to May, the number of weekly searches was between 80,000 and 200,000.
When Apple’s iPhone advertising campaign launched in June, search activity rose again with 704,000 iPhone related searches for the week ending June 10, followed by 727,000 for the week ending June 17, and hitting 1.2 million for the weekending June 24.
"The iPhone launch is likely to be one of the biggest product launches in history, and the activity we’re seeing online clearly reflects widespread consumer interest," said James Lamberti, senior vice president of search solutions at comScore.
"This study also helps underscore the significant role search plays in both online and offline retail, since many of those researching the product online will be lining up at the bricks-and-mortar retailers to purchase their new iPhones."
Added Mr. Lamberti, "In a previous study conducted by comScore, we found that product-related searches in the consumer electronics category can result in conversion rates as high as 25 percent within 90 days of the search – when one examines buying that occurs across all channels."
"Achieving such a high conversion rate may ultimately prove difficult with a new product, but if that assumption were to hold true it could yield as much as $1 billion in search-driven iPhone sales when factoring in the $500 to $600 price tag."