We're not sure how BlendTec's viral ad campaign is affecting sales of their products, but we do know it's a damn good viral ad campaign. Whenever a new device is released - new iPhone, new tablet, new Kindle, etc. - people wonder when BlendTec will torture it. Their "Will it Blend" videos get hundreds of thousands, occasionally millions of views on YouTube.
And the formula is simple. Take new, shiny, expensive gadgets and destroy them beyond all recognition with whirling metal blades. If that isn't a winning strategy for views, I don't know what is.
The last time we checked in on the "will it blend" campaign they were testing the new iPhone 5 against the Galaxy S III. In that trial, the iPhone 5 blended a bit faster than the Galaxy S III, but they both wound up as goop and dust by the end.
Today, we get an all-tablet episode. Check out the iPad mini, the Kindle Fire HD, and the Nexus 7 get demolished: