IP Targeted Political Advertising on the Horizon
Elect Strategies, is a data targeting firm that specializes in providing demographic information to political marketing campaighns and recently they are promoting the ability to target markets via IP addresses. For those not familiar with these types of firms and what kind of data they offer, here are some breakdowns on what they offer:
*Physical addresses for most of the country
*Phone numbers at the physical addresses
*Email Addresses for a large portion of the country (120 million addresses approx.)
*Up to date IP addresses
Beyond the contact information, data firms like Elect Strategies offer information on
age, gender, race, religion, income, education, ancestry, and what language is spoken in the household.
Combining this type of information with existing campaign list of who belongs to what party, how much they have contributed to a party in the past, and other party specific information, yields good results for fund raising. By linking this already rich information base with specific IP addresses could take it even when step further (targeted advertising to PC’s and smart phones).
While this strategy is not yet a standard of the campaigning world, it could quickly become a more prominent method.