Millennial Media released its latest Mobile Mix report, looking at the impact the Verizon iPhone has made, as well as the growth of tablets/connected devices. In addition, there is some data on apps, and a comparison of different platforms, based on app revenue.
Following is a chart illustrating just that. Keep in mind this data is for the month of March:
Also interesting is the rate of Android market share growth, compared to that of iOS:
Here are some highlights:
- The iPhone grew 17% month-over-month and iOS grew 11% month-over-month. This was largely tied to the growth of the Verizon iPhone (which accounted for 8.2% of iPhone impressions in March)
- When breaking down app revenue by platform—iOS apps represented a 47% share. Android apps represented a 36% share.
- Android remained the leading Smartphone OS for the 4th consecutive month with a 48% impression share. 14 of the current top 20 devices run the Android OS
- Connected devices (non-phones—like the iPad, iPod Touch and Samsung Galaxy tablet) increased 21% month-over-month, and now make up 17% of the device impression share (compared to 64% for smartphones, and 19% for feature phones)
- The BlackBerry Curve reclaimed the number 2 position in the Top 20 mobile phones, and the BlackBerry Torch grew 23% month-over-month. The RIM OS experienced a 29% growth month-over-month
To put the firm's data in context, Millennial's network reaches 90.3 million monthly users in the U.S.