Interview with Web Analyst Adam Berlinger

    March 4, 2007

Continuing my series of Interview with Analysts, here is my interview with Adam Berlinger.

What is your current position and the name of the company you work for?

Web Metrics Analyst at Deloitte and Touche

How long have you been working in this field?

I have been working in Web Analytics field for a total of about 4-5 Years. I have been at my current job at Deloitte for 2 year.

Tell me about your work, education prior to making a switch.

Prior to making a switch to web analytics filed I was a System Analyst at Krafts Foods.

Why did you decided to switch to Web Analytics?

It was a total accident. I walked into work, Kraft Foods, one day where my manager asked me to manage Web Analytics, specifically WebTrends. It was a chaos. People had versions of WebTrends on their desk top. We wanted to provide it as service. I was told to do it, and so it became my responsibility. Thank God it fell on me and I didn