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Internet Surpasses Newspapers

TV Does Worse, Though

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It’s probably no coincidence so many newspapers shut down or went online only. Let 2008 be marked as the first year more people went online than went to their front porch to get the news.

In a survey conducted by Pew Research Center for the People & Press in early December, 40 percent of respondents said the Internet was a prime source for national and international news. Only 35 percent said the same about newspapers. That’s a steep rise from 2007, when just 24 percent relied on the Internet more than newspapers.

TV news is still the undisputed champ, though, cited most frequently as a main source by 70 percent of respondents.

Among respondents under 30, the results weren’t quite as dismal for newspapers and not quite as bright for the glowing teat (TV). For that demographic, TV and the Internet are dead even as main news sources at 59 percent identified both. That’s a gain of 25 percentage points for the Internet, and a loss of 11 for TV. Newspapers and radio both increased by five percentage points.

Internet Surpasses Newspapers

One wonders, however, how much overall impact the Presidential election had on media overall. It stands to reason all would gain—with the exception of TV, apparently—and that 2009 might be a more reliable or “average” year.

It may be that it’s worse news for TV than it is for newspapers. Amid dwindling ratings for youth-targeted Viacom, the company put the squeeze on TimeWarner to pony up to make up for lost revenue. That’s a big game of chicken that could end at 12:01 New Years Day, with either TimeWarner paying up to 36% more to carry Nickelodeon, MTV, Comedy Central, et alia, to 13 million subscribers, or Viacom bolts and those channels go dark. (Though it seems kind of silly if a network is struggling for ratings that they would cut 13 million more potential viewers. Maybe they’re counting on that cool billion from Google.)

Another interesting tidbit is that 23 percent of respondents said they got most of their news from CNN, compared to 17 percent from Fox News. The other 60 percent was divvied up amongst other cable and broadcast news outlets.   
 

 

Internet Surpasses Newspapers


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  • http://www.haircarehints.com/ Hair Care

    Isn’t it amazing how far the Internet has come in such a short period of time, even to the point that more people look to it for news than a newspaper? This is a real surprise to me actually, but it makes sense. I wonder what kind of impact the Internet will be making in the next 5 years? Anyway, thanks for the insightful article, keep up the good work WPN!

  • http://www.privacylover.com Frank

    I notice an increase on radio listeners and I wonder how many of those are listeners online like myself, the statistics do not seem have this into account.

  • http://www.thebestchewable.com Chews4Health

    I still read 2 newspapers daily, but it becomes harder and harder to justify paying for them. First, they keep increasing the price and second, the size of the paper and then depth of the coverage is decreasing.

    This drives away more people, which causes the paper to make more changes due to decreased revenues. A death spiral…

  • http://www.rygestopguiden.dk/Rygestop-Nikotinprodukter/Nikotinnaesespray-Nicorette.aspx Nikotin N

    I think personalized (internet) newspapers are the way to go

  • http://randomplaza.net Mitchell Henderson

    And the internet won’t get news ink all over your hands.

  • http://www.diabetesindogs.net Steve Martin

    Internet will replace all source of hard format ad, sooner or later, because its much cheaper and quick to access

  • http://www.realstudio.ro/ RealStudio Design

    after the newspapers, the tv will be the next online hit. it already is. internet TV is bigger and stronger. And as a previous comment suggested, it’s all personalized. And you can’t beat that ;)

  • http://www.indiaseoconsultants.com SEO Consultants India

    I think this is what is going to happen as internet offers you the ability to customize and share and connect much better than static newspapers.

  • http://www.hotelesamsterdam.com Hoteles Amsterdam

    Here in The Netherlands, and many other countries in Europe, paid newspapers are also competing with free newspapers. These are distributed at railway stations, subway stations, supermarkets, malls, and etcetera. As it plays out here, people have nothing against newspapers as a medium, but they just don’t want to pay for their news. When this just started, most newspaper publishers started a free version, many of which now have disappeared (just like many paid newspapers have disappeared). The remaining publishers came to the conclusion they have to distribute their news, journalistic research, etc, through as many channels as possible: paid newspaper, free newspaper, radio and TV, Internet. They are evolving into multimedia groups.

  • http://www.janno.dk/rygestop/ Rygestop

    When you look at trends it is obvious that we are going to end up with more things going online. Reading books is also moving fast in that direction.
    And no matter how loud EMI and Sony keeps screaming robbery, filesharing is a fantastic invention that will eventually move practically all music distribution online.
    Instead of figthing piracy, they should keep up with the changing world and adapt to the future.

  • http://tigihairproducts.net Tigi Hair Products

    When you look at trends it is obvious that we are going to end up with more things going online. Reading books is also moving fast in that direction.
    And no matter how loud EMI and Sony keeps screaming robbery, filesharing is a fantastic invention that will eventually move practically all music distribution online.
    Instead of figthing piracy, they should keep up with the changing world and adapt to the future.

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