Internet Marketing Stories Buried by Digg Editors?

    January 18, 2008

OK, if Valleywag’s revelation–that Digg employs editors to bury certain stories–is news to you, welcome to the nightmare.

According to someone who was approached about a job as a Digg moderator, Digg uses one moderator per topic, and their duties go far beyond patrolling the site for spam. While they don’t have the power to launch a story straight to the homepage, they can adjust the criteria to make it easier or harder for a story to make it big. And in so doing, of course, they exercise editorial judgment. When you submit a story to Digg, it’s not just in the hands of the users; it’s also at the mercy of unnamed Digg editors.

I’ve seen an increase in the number of Marketing Pilgrim stories buried on Digg, and I know others have seen the same. It’s extremely frustrating to see a system that’s supposed to let the users decide what’s popular, what’s lame, and what should be buried, interject itself and not tell anyone.

So, I’d like to ask you. Have you seen an increase in stories buried on Digg? And was it related to internet marketing in any way?