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Internet Access Vital For Those With Chronic Disease

Adults with chronic diseases tap online health resources

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  1. I am sure the figure would be much lower for countries where penetration of the net is less. Internet can surely help us spread information and even take precautionary measures as illustrated by google dot org’s flu warning system. There is much scope for improvement. I have been looking around for free medical journals but unfortunately one has to pay for most of the information.

  2. At the latest CMI Conference on eMarketing in the Pharma Industry it was revealed that:

    Active Newly Diagnosed patients represent 5% of the overall health seeker population, but 40% of the overall health-related web traffic.

    Chronically ill patients represent 35% of the overall seeker population, but 50% of the health seeking traffic.

    Online Health Info Seekers
    Healthy 60%
    Newly Diagnosed 5%
    Chronically Ill 35%

    Online Health Activity
    Healthy 10%
    Newly Diagnosed 40%
    Chronically Ill 50%

    Ref: Siren Interactive Whitepaper, Maximizing the Potential of Search Engine Marketing for Niche and Speciality Pharmaceutical Brands.

    http://www.sireninteractive.com/

  3. In the early 1980′s when the “Internet” was still a collection of University research geeks linked together I had a friend in his late teens who came down with Lymphoma (cancer of the lymph nodes). I remember some discussion about this “network” of computers that could announce the latest findings in cancer research. His doctors and his family were elated to learn this because prior to the internet’s adoption by the masses one had to cull through the Readers Guide to Periodic Literature at the library, which, if any readers here are old enough to recall, was a giant index of articles published in magazines. The Readers Guide to Periodic Literature itself was only published once a year as I recall. This means the article that could save his life may have been written that week, but it would not be widely known or available until one manually searched the guides a year after its publication. I am happy to report he survived the brutal rounds of chemotherapy and the painful removal of 60% of his lymph nodes.

    One does not have to think too long and hard about some potential causes of low adoption by people with chronic illnesses. First they are very sick and are probably spending all their available resources on medical care and can’t spare the resources for high speed internet access or much of anything else for that matter. Second, many are probably so sick they don’t feel up to sitting at a computer and blogging all day. They may literally be sick in bed when they are not either at the doctor or trying to hold down their job – if they still have one.

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