International Search Engine Usage Trend

    February 3, 2005

In another story from HitsLink…International Search Engine Referrals Out Pace Domestic.

“Google continues its dominance as the top search engine for organic and sponsored search engine referrals in the US and abroad. While Non U.S. Search engine traffic is still less than 20% of the total world wide traffic for these engines, their relative increase in growth out paces that of their domestic counterparts. For example, in December Google UK represented 6.15% of total referrals and surged to 8.4% in January. This represents over a 2% increase in referral market share.”

Google’s International Dominance

Interesting figure here is the 15.07% Google as for Non US traffic versus it’s next closest competitor (Yahoo) with 1.45%. Google has more than 10x the marketshare of Non US traffic than Yahoo, that’s amazing. Especially since over 30% of Yahoo’s revenues are from International business.

Jason Dowdell is a technology entrepreneur and operates the Marketing Shift blog.