Interactive Features on Trusted Branded Sites

    December 1, 2006

Over the past year large brands have been extending their sites out, adding interactive features which leverage their brand value and trust against niche user generated content.

Consider the following:

Many of these sites will rank easy with few external citations. As a marketer, the idea of leveraging the brands of MTV or large magazine sites to rank is quite appealing. Given that people are getting better at creating blended spam (ie: spam that doesn’t look like spam) and how many authoritative content aggregation and mainstream media sites are allowing anyone to create content I am curious to see where Google’s algorithms are headed next. They probably can’t have more than a year left of placing so much trust on the core domain names before Google’s SERPs start looking like Swiss spam cheese.



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Aaron Wall is the author of SEO Book, an ebook offering the latest
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