Integrating the Web Into Traditional Marketing Efforts

If you’re not incorporating the web into your traditional media marketing efforts, you’re going to be missing out on part of your audience. WebProNews discussed this with comScore’s Erin Hunter at the recent ad:tech conference. How do you integrate your offline marketing efforts with your online efforts? Comment here.

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In the above clip, Hunter discusses traditional media metrics on both the planning front and the action front. Also discussed is a media planner tool from comScore launching this year that brings in all of the elements of campaign planning.  "Our mission is to enable the same measures as traditional, but if and where we can, to go beyond."