Integrating SEO with Public Relations

    May 14, 2006

Karen Sams over at our PR firm, Misukanis & Odden does a nice job explaining the value and benefits of incorporating search engine optimization with public relations in a short PR and SEO video case study.

You hear a lot of buzz about PR and SEO in articles, on forums, conferences, etc with few practical examples. Of the examples that are shown, they are often repeats of the same example. For some variety and insight, Our team put together a short video with information on one particular client campaign involving search engine optmization and public relations with impressive results.

At Misukanis & Odden – TopRank, we’ve recently increased our PR staff with cross training into SEO from day one and will be adding more very soon. I’ve made comments on this blog regarding not taking on any new projects and I should clarify: While we are not taking on any SEO-only projects at the moment, what we are ramping up for and can expand on a great deal are client engagements that involve offline PR and SEO and/or online PR and SEO.

These are the types of programs that allow us to provide the most value and impact for clients. SEO alone is like using just one tool to get a job done when several tools will get it done more effectively. Offline advertising, direct marketing and public relations can indeed affect online visibility. By incorporating concepts like keyword strategy across corporate communications, whether it be site optimization or direct mail or contributed articles, organizations can take advantage of both active and passive signals that determine web site relevancy as well as cross channel branding.

Lee Odden is President and Founder of
TopRank Online Marketing, specializing in organic SEO, blog
marketing and online public relations. He’s been cited as a search
marketing expert by publications including U.S. News & World Report and
The Economist and has implemented successful search marketing programs
with top BtoB companies of all sizes. Odden shares his marketing
expertise at Online Marketing Blog offering
daily news, interviews and best practices.