Request Media Kit

Instagram Adds a Handful of New Filters

Instagram has launched an app update today, and it brings with it five new filters which the company describes as its “best yet”. Joining the filter lineup today are Slumber, Crema, Ludwig...
Instagram Adds a Handful of New Filters
Written by Josh Wolford
  • Instagram has launched an app update today, and it brings with it five new filters which the company describes as its “best yet”.

    Joining the filter lineup today are Slumber, Crema, Ludwig, Aden and Perpetua, which “soften and subtly shift colors”.

    The last time Instagram added new filters was way back in December of 2012, alongside a major update to the app’s camera.

    “In December 2012, we added Mayfair and Willow to the Instagram filter family—and a lot has happened in the last two years. Photography trends have evolved, and the capabilities of the camera on your phone have vastly improved. We’ve seen tremendous creativity within the community, not only in the moments they share, but in the time spent carefully composing and editing photos and videos to bring out emotions and make them beautiful,” says the company.

    New filters aren’t the only changes to Instagram. Instagram is also making some changes to how you preview and organize those filters.

    “To make it easier to choose between filters, we’ve updated how they’re displayed. When you go to apply a filter to your photo, each filter icon on the bottom now displays a blurred preview of your photo with its effect applied. This lets you see at a glance how your photo will appear with each filter applied.

    Finally, we know that everyone has their favorite filters. We want to keep things simple as we add more, so we’ve added a new “Manage” button at the end of your filter tray. Tap it to re-arrange the order of your filters and hide the ones you rarely use.”

    Also, Instagram is adding slo-mo video uploading and real-time commenting.

    It’s a pretty big update, and you can grab is now on both iOS and Android.

    Image via Instagram

    Get the WebProNews newsletter
    delivered to your inbox

    Get the free daily newsletter read by decision makers

    Subscribe
    Advertise with Us

    Ready to get started?

    Get our media kit