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So, what’s it going to be? Spend the time and effort cultivating your organic search engine marketing plan or just offer up the cash and invest in a pay-per-click program? Which is better for you? Both?
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| Organic SEO vs. PPC? |
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It’s a question most, if not all; businesses will eventually have to ask themselves in the course of developing their Internet marketing strategies. Which alternative offers the best return on investment? Which one is more easily managed?
When you purchase visitors or "clicks" from a search engine, this is called "pay-per-click" (PPC) search engine advertising (or PPCSE). Pay-per-click search engine advertising allows you to quickly leverage search engine traffic by "bidding" (paying) for keywords related to your product or service.
On the upside… you’re free from the headaches and worry of trying to figure out what any given engine’s algorithm is up to and how it impacts your position. It’s scalable and controllable – you know exactly how much you’re spending and (ideally) have a good idea of what you’re getting in return. It’s also very fast. No waiting around here… just sign that check and watch your results.
On the downside, it costs several coins – sometimes quite a lot of them actually, to get really good results. The low hanging fruit of paid search has long since gone now that mainstream advertisers and Fortune 500s have jumped into the space. Paid campaigns are also not without their headaches. Coming up with effective keywords to bid on is a job in and of itself. Managing what you’re spending on what keywords, measuring their returns, adjusting your spends and playing the PPC game intelligently is a full time gig.
In the other corner we have "Organic" or "Natural" search engine optimization (SEO). Generally speaking, organic SEO consists of optimizing your web pages to enhance their position in the naturally occurring search results. Asking what goes into organic SEO is a lot like asking what goes into a Twinkie. You start with sorbic acid, which derives from natural gas. Ok really organic SEO consists of making sure the search engine spiders can crawl and understand what is on your web pages. Once they understand it, you need to make them like it more than all the other web pages with the same/similar information.
It’s about as easy as it sounds. In essence, you are just making sure your content on your page is in good shape and then start trying to move your pages up the results by doing things like cultivating inbound links from other sites. Inbound links dictate your "link popularity" so, by acquiring (ahem… however you do so) links that point to your web site. You can boost your rank in the search results.
That established, we decided to ask some of the experts which type of marketing most sites should be using: organic SEO or PPC? Executive Vice-President of SiteLab, Dana Todd, a regular speaker at Search Engine Strategies Conferences, and Jeremy Schoemaker of Shoemoney Media Group, Inc. have both been there and done exactly this with both methods.
Jeremy felt like, as a rule of thumb, the majority of bloggers should generally use organic SEO because they aren’t really selling a product. For those companies and sites that are trying to sell a physical product, PPC has quicker results.
He said, "Whenever you have a physical good, that you know what it's worth and you know what that value is, then it's real easy to use Pay-Per-Click. You know exactly how much to spend to make money."
Dana Todd emphasized the fact that everybody can benefit from organic SEO. Dana says, “(each form of) Advertising has a completely different place in your media mix. We would never recommend, here at SiteLab, that you do one or the other; you always do them both wherever possible."
Jeremy and Dana both felt that neither method was sufficient by itself and indicated that everyone should look at trying both if at all possible. For some sites, depending on your goals, it often makes sense to allocate more or less resources to one form or the other. However, for most sites looking to put together a comprehensive marketing strategy, most any plan should include components of both.
To find out more details of the interview with Shoemoney and Dana Todd, you can watch the video and gain helpful tips of how to start and what to do when tackling marketing online.
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Comments
Both
I advise all my clients to use PPC until optimisation techniques have improved SERPS to a level that PPC can be halted with no negative effect on the business.
SEO vs PPC
About 95% of my clients' conversions come from SEO.
SEO!!!
I use SEO and PPC, not one or the other.
BUT, if I had to chose one, I wouldnt think for a second, I know SEO is better.
If you MUST chose only one, then chose CPC only if you are far in searches.
CPC campaigns push to ppl a lot of unwanted results so many of the clickers are completly out of subject.
Also ranking high in SEO is a metter of respect and some ppl care about it.
More on this- many surfers completly ignore CPC campaings.
I am one of them!
SEO vs PPC
I view these in terms of time and half life. PPC is fast - takes effect nearly immediately, yet it dies the minute you stop funding it.
On the other hand SEO has a far longer half life, yet is much slower to produce results. But those results last a lot longer. Ultimately I'm looking for long term stability (if that exists!), so SEO is the long term winner. But PPC helps get you through the interim.
SEO vs. PPC
I find that it is best to have a good mix of both. There are no short cuts and it requires a long term commitment whichever way you go. If something isn't working (generating sales, leads, etc.) you need to change it.
Search Engine Marketing
Personally, I feel that businesses have outwitted the basic function of search engine marketing. I have a website, www.starlingbooks.net, that I’ve been promoting vigorously for 2 years with very limited results. Why? Without putting up the big bucks towards a marketing consultant, I’ve researched and found that most of the basic techniques, keywords, link exchanges, search engine submission, meta tags, blogs, newsletters, etc., have been used by the best marketers to push their products. That’s why when one simply goes to a search engine and types in exactly what they’re looking for, one gets a flood of results promoting unwanted products and services. The search engines have been abused by marketers!
So, what happens to us, the smaller websites that have a voice to share with the world? Do we have to spend hundreds or even thousands of dollars in order to get a few hits on our websites?
I know that I, too, have a real hard time trying to find anything I was originally searching for online.
...There's got to be another way.
L.L.
www.starlingbooks.net
Both
I agree to use both to maximize profits and
minimize cost.
SEO is better
i prefer to chose the generic SEO, even though i don't know more, but SEO is interesting, because SEO is an art of web building :)
Organic wins hands down
Sometimes, you feel that, F""k it, lets just load the AdWords account, lets just give Yahoo a bucket full of cash, then you look at the cost per click! I'm happy, my clients are happy with the trafficc they get for UK Yahoo and UK Google. Organic. Natural. SEO. Call it what you will.
Fr33 site visitors are not only *Fr33*, but in long run out way the cost of ppc.
We are lucky. No matter what happens to the current algo's, in which search engines, we stay there or there abouts. Some sites are just sticky.
PPC vs SEO
Always opt for both to start. Once you identify the converting long tail modifers from your instand PPC traffic you can move hard and fast to the search engine optimization of your source code and website text content.
Be sure to add the latest web content accessibility to your site too!!
Best,
Seharness
Organic SEO vs. PPC?
As far as I'm concerned, Google is a monopoly with only gad flies at it's door and that's a dangerous place for all of us.
We work at both strategies and now we show up almost equally well with PPC and organic but, it's a huge amount of work to keep up with it. Google says to make your web site what you want it to be and don't make it just for them but as soon as you go your own way you're in danger of losing page rank or wasting huge sums of money because you're out of compliance with some internal arcane concept they came up with without asking we the people who pay of we think it's a good idea.
Building a web site and making it search engine friendly these days is like teaching to the test in No Child Left Behind. You might even pass the test but hwat really have you lerned or produced.
I was outraged when I first heard about ppc about 9 years ago and everything I din't like is worse than ever. It's a ridiculous sytem and the costs and complexities go up everyday and leave good people in the dust. The internet is still a baby and I hope it grows up soon.
Welcome to the world of SEO vs PPC
At this point your survivability as an Internet based operation is a function of the size of your industry. If you are a small fish in a large pond, and have been swimming around for 5 years or so, you already know you've only got about 2 years left before your big-box competitors drive the cost of advertising out of your reach. Adding insult to that injury, you also know Google, Yahoo, MSN and Ask, happy to have been taking your money, are also your (worst) comperitors now (or soon to become one) syphoning off as much traffic as possible before a potential buyer can even 'see' you.
At that point you realize that for the past many years you have been educating the search engines as to exactly how to best sell your stuff, exactly what keywords are best, and the value of your industry--all the while paying (the search engines) for the privledge.
If you are a big fish, buying up every piece of cyber real estate you can get your fingers on, your contributions to the aforementioned have been enormous, which have helped pave the way for the search engines' attack against you too. Actually, you've already felt the pinch, haven't you? Do you really think your can wait it out? Still waiting for that big offer?
About half the Internet population (or more) think the WEB SITES Google, Yahoo ... IS the Internet. The time will come sooner than later when even the big fish are going to be just fish to the major search engines.
If you are so lucky to be one-of-a-kind, do everything you can now, SEO- and PPC-wise, to maximize your revenue. You are going to need the money when Googel, Yahoo, MSN and Ask notice there's good money to be made in your industry.
There was a time when the Internet was free and everyone played on level ground. Those days are long gone. Search engines needed us, crawled our sites and figured it out (their job). Now we follow their 'guidelines' and pay through the nose to advertise in their PPC programs, because they have wired their search algorithms in their own favor (and/or simply cut us off at the pass). So, we spend huge time and effort to optimize, optimize, optimize (according to their guidelines), just to get bitch-slapped again when our traffic is cut in half, and out PPC spend doubles, again.
There is one solution, but it would require all advertisers to boycott PPC programs and search engines that sneak into our business. Fat chance of that ever happening ...
Welcome to the world of SEO Vs. PPC.
Most pay-per-click program
Most pay-per-click program don't convert at all, so the best is search engin
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http://www.bestcreditrates.net
SEO - PPC
organic seo vs ppc
To me is just a matter of how fast you want to get to the top, if you are looking to be at the top today, the best choice is ppc but if you want to gradually work your way out to number one you need to spend some long hours checking to see what works, I know how tiddious is to do either one, because even if you think is just type some keywords and ppc, you maybe just exposing your self to the wrong people, so at the end you still have to convined a bit of both.
One thing is for sure it takes time and money to get to the top. :)))
Respectully;
Anthony Galeano
http://www.flashpreviews.com
Creative Director/principal.
Organic?????
Organic means contains Carbon.
From Wikipedia, the free encyclopedia
• Learn more about citing Wikipedia •Jump to: navigation, search
Organic may refer to:
.Organism, a living entity.
Organ (anatomy), of or relating to a bodily organ.
Jargon????
From Wikipedia, the free encyclopedia
Jargon is terminology that relates to a specific activity, profession or group. Much like slang it develops as a kind of shorthand, to quickly express ideas that are frequently discussed between members of a group.
seo vs ppc
In our company's experience, PPC seems to be the best way to get the highest rankings. We've tried using various SEO programs, but they are all pretty much the same be it WebPostition, IBP, Dynamic Submission, etc.
All these programs boast lots of features to help in optimizing and submitting. After so many years of the philosophy of SEO has been changed and modified.
I truly believe there is no clear cut way to get your pages listed with any of these programs - other than paying for it!
SEO vs PPC
Kara did a great job with the limited space she had in her article talking about SEO vs PPC. Unfortunetly you could develop a 4 year college program regarding this subject. I have been involved in Internet Marketing for over 2 years and web-development for over 4 years, to date there is still no simple solutions to this issue. You would almost need to be a Google engineer to understand the guts of SEO. There is an ocean of Programs out there that are advertised to solve your SEO problems or challenges. It takes much more than a software package to understand SEO and to implement and publsih a successful website. A good start to this is "word-smithing" and trying to get into the head of web surfers and their search parameters.
Many beginning Internet Marketers do not have the resources to effectively use PPC and therefore are forced into struggling through the SEO forest.
It is all exhausting
SEO vs PPC
I optimize the website and i use PPC. When i test the site the results are almost 50/50 Organic and PPC So i think that using both are agreat Idea
SEO v PPC
SEO every time. It's not about traffic, its about conversion rates. My clients know that to break even on PPC is a good result i.e. £1 spend = £1 profit on sales.
Organic SEO vs. PPC
The questions at hand:
Which alternative offers the best return on investment? Which one is more easily managed?
Wow, that's almost like asking what came first...the chicken or the egg? Getting your website to rank high on the search engines is difficult at best but the interest is far greater when you get eyeballs from an organic search than you ever do on a pay per click at least in my experience. My web visitors search on average nearly 9 pages per visit compared to only 3 on pay per click.
Synergy SEO & PPC
There are obvious synergies in doing both. Lessons learned in the pay per click market can be applied to SEO activities. PPC allows easy experimentation and testing - particularly with the ease of getting traffic onto landing pages. On the other hand, organic search will pick up long tail terms that can be utilised in mainstream PPC.
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