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The company that doesn't leak any information saw a video hit the Internet, with a discussion of Google Reader and potential changes to how people can work with them.

Google "Leak" Reveals Feed Reader Plans

A video of an internal Google presentation spent a few days being publicly available, before it attracted the attention of bloggers. Though since removed, the discussion of Google Reader has generated plenty of observations about the service, and how people use feeds.

Philipp Lenssen at Google Blogoscoped cited one of his forum participants, who gave a breakdown of the video titled, "Nooglers and the PDB: Reactor."

"A “noogler” is what people at Google call new employees; “Reactor” is Google’s codename for the back-end to Google Reader, the video says," Lenssen wrote.

Google does have an employee with the same name as the credited presenter in the video, Ben Darnell. Lenssen believed this and other details attest to the authenticity of the video.

If this is correct, some interesting news about feed reading has emerged. For one thing, there are a lot of vain people out there, as two-thirds of feed content has only one subscriber.

That likely comes from people who keep tabs on mentions of their name as it is picked up by various sites like Google, Technorati, BlogPulse, and others.

Feeds will receive an injection of social features. A feature called Activity Streams, similar to Facebook's News Feed, could emerge in Google Reader this year. It will integrate a user's Gmail address book and contacts.

Other potential updates included feed recommendation, and additional ways to monetize Google Reader. Doing the latter could encourage more webmasters to publish full feeds, rather than partial ones that require the reader to visit a site.