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One executive moves out, another gains a little more power, and a new division comes into being, as co-founder and CEO Jerry Yang's reorganization efforts reshuffle Yahoo.

Yahoo Pulls On The Reorg Boots

Rumors of a Yahoo shakeup proved true, and much broader than just company president Sue Decker's pal, Hilary Schneider, gaining at the expense of another executive's job again. Greg Coleman had been the executive in charge of global sales, which included the search and display ad business.

Coleman was also the guy who gave Wenda Harris Millard a not-so-fond farewell in June 2007. "The industry has shifted and requires a different set of skills to take the business forward," Coleman said of Millard at the time.

Now it's Coleman who's being shoved out the door, as more changes take place at Yahoo. Rafat Ali at PaidContent managed to score a copy of the internal Yahoo email about the shuffling of Yahoo's sales deck.

Yahoo has created a new division called Global Partner Solutions (GPS). Schneider has been minted the new head of this group, which will develop international business while overseeing all of Yahoo's US sales, marketing, and business development when it comes to advertising.

"Therefore, with the decision to create this new Global Partner Solutions unit under Hilary’s leadership, we mutually agreed that Greg would leave Yahoo! to pursue other opportunities," Decker said in the memo.

That includes the performance of Yahoo's search advertising product, which has yet to make a big impact on Yahoo's financial statements. Executives who are depending on Panama to deliver profits now have the added pressure of being under the dual Schneider and Decker microscope.

They see what happened to Coleman, who was in the way. Reorgs aren't much fun for anyone, but the corner office dwellers will really sweat profusely when the third quarter earnings announcement takes place in the fall.