It's widely known in SEO that gaming links is dangerous, and too many questionable references can cause Google to give you the boot. Still, the power of the link is there, and this leads many SEOs into a reciprocal link network (link to me and I'll link to you). The question remains though: how many is too many?
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| Reciprocal Links: What's Excessive Anyway? |
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Excessive reciprocal links or excessive link exchanging ("Link to me and I'll link to you.")
But the word "excessive" doesn't exactly carry an exact number and for good reason. It seems to be judged on a case by case basis.
Bob Masa, whose been in SEO for a decade (making him one of the veterans) says it doesn't matter if you have a million or ten reciprocal links as long as they add value and relevance to your business (he addresses business only, not non-profit):
It is not about reciprocal links or how many is too many. It is about making more money from less visitors with less expense and more profit.
Don't let your self get sucked into wasting your time judging linking opportunities with a yardstick of whether Google will think it is excessive or not. Approach each reciprocal link deal with a single thought. Will this link exchange bring me enough paying customers that I can justify recommending to my visitors to go to his site instead of staying at mine?
So there you have it, from a certified expert: use some common sense when judging reciprocal links.
Well, all I can say people is getting bigger with these techinques. I know many sites, who're indulge in these kind of activites and have got more than 1000 links in no time.
I was also aksed to participate, but I opted out, as I liked to get geniune links and till date, I couldn't manage much.
In other words, it's really beneficial.
DG...
http://www.ditii.com
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"Excessive Link Exchange"
We've been preaching to our own users for the past seven years to make link exchange decisions based on what benefits the end user and not for search engines.
The trouble with link exchange is full duplex link exchange softwares and services that force linking without any editorial discretion taking place. Such services are easy to spot.. they guarantee links and they make offers such as "$50 for 500 links overnight!". Avoid these softwares and services like they are the plague.
If you use a software to manage link exchange, make sure it is EDITOR BASED. That is key in insuring your actions won't get you into trouble with search engines. You don't want some software or service forcing you to link in a manner that affects volume or causes you to be linked to sites irrelevant to yours. Maintain editorial discretion, always.
The second key is to watch volume. That means don't excessively link exchange with just any site.. keep your criteria focused on what benefits your own site and your own end user's experience.
Ask yourself.. does this site I am about to link with benefit my end user's experience? If you aren't sure, don't do it. If you are sure, GET THE LINK regardless of pagerank or other metrics.
Link exchange has been a very useful method for branding websites (especially for small business) since the dawn of the WWW. Google is rightfully doing what it can to quell the flow of webmasters who resort to full duplex linking schemes. Avoid full duplex and maintain editorial discretion on making links. Keep volume low/natural and you will enjoy long term success.
Finally.. remember, you are who you link to! So don't worry if junk sites link to yours.. maintain control over your own links on your own site.