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Site publishers have wanted a faster payment method than waiting for snail mail to bring a check for their ad display earnings.

Yahoo Publisher Network Offers PayPal

While Google has brushed off those requests, Yahoo has finally answered them.

Members of Yahoo's Publisher Network can opt to receive their payments via PayPal.

JenSense reported on the updated Yahoo policy.

"Even better, the minimum required for publishers to receive payment via PayPal is only $50 as opposed to $100 for check, direct deposit, or transfer of funds to a Yahoo Search Marketing Account," she wrote.

The PayPal option makes sense for Yahoo, which has a number of partnerships with PayPal's owner eBay in effect.

Contrast that with Google and its Payments system, one that only functions as a one-way, customer to business conduit.

Yahoo said site publishers will not be charged a transaction fee for receiving their payments through PayPal.

Also, publishers can opt to place their earnings into an interest-bearing Money Market Reserve Fund that PayPal operates.

The PayPal option is a significant competitive option for a couple of reasons.

Speed of payment from Yahoo should please any publisher with a capitalistic bent.

More importantly, the lower limit of $50 means smaller publishers should see a return on their ad placements much faster than with Google.