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CommentMonday, May 21, 2007

Google Hammers AdSense Arbitrage Sites

On June 1st, low quality websites that have been set up for arbitrage will have their AdSense accounts shut down, as Google begins a big crackdown.
Google Hammers AdSense Arbitrage Sites
Google Hammers AdSense Arbitrage Sites
Arbitrage is a fancy word for "buy low, sell high." It's a term that usually appears in conjunction with stories about the commodities markets. Google has no desire to see its AdWords and AdSense products commoditized by enterprising people who buy a cheap ad that leads to a more valuable page stuffed with AdSense units.

Jennifer Slegg has posted her account of numerous AdSense publishers receiving a breakup letter from Google. The search advertising company will shut down AdSense accounts it has deemed offensive.

In some cases, arbitrage and so-called 'made for AdSense' sites have been licenses to print money. Some sites noted in Jennifer's post have been bringing in $10,000 or more per month to their publishers.

"There doesn't seem to be any appeal process, other than the usual one," she wrote. "And I wouldn't hold my breath that any of these accounts would be reinstated."

Naturally, the move is not without controversy. "Google’s own domain program is built for arbitrage," Jeremy Luebke said at Marketing Pilgrim. "I say what is good for the goose is good for the Google."

Unfortunately for arbitrageurs and MFA publishers, their goose is cooked.

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