On the Internet, as in life, men and women have different motivations for doing what they do. According to a recent report from Pew Internet and American Life, women view the Internet as a place to extend, support, and nurture relationships and communities.
Do Different Genders Use The Web Differently
Men tend to see it as an office, a library, or a playground--screw the community, this is about function not family.
The report found that women are more enthusiastic communicators, using email in a more robust way. Not only sending and receiving more email than men, women are more likely to write to family and friends about a variety of topics, sharing news, joys and worries, planning events, and forwarding jokes and stories.
While both sexes equally appreciate the efficiency and convenience of email, women are more likely than men to value the medium for its positive effects on improving relationships, expanding networks, and encouraging teamwork at the office.
"Women also value email for a kind of positive, water-cooler effect, which lightens the atmosphere of office life," reads the 54-page report.
The report found that women are more likely to use the Internet for emailing, getting maps and directions (after all, we men always know where we're going), looking for health and medical information, seeking support for health and personal problems, and getting religious information.
Men tend to be more intense Internet users than women, being more likely to go online daily (61% of men and 57% of women) and more likely to go online several times a day (44% of men and 39% of women).
Men also tend to go online in greater numbers than women but for a much broader variety of reasons. Men are more likely to use the Internet to check the weather, get news, find do-it-yourself information, acquire sports scores and information, look for political information, do job-related research, download software, listen to music, rate a product/person/service through an online reputation system, download music, use a webcam, and take a class.
Note there was nothing about "nurturing relationships."
Here are some stats for the number crunchers:
67% of the adult American population goes online, including 68% of men and 66% of women
86% of women ages 18-29 are online, compared with 80% of men that age.
34% of men 65 and older use the Internet, compared with 21% of women that age.
62% of unmarried men compared with 56% of unmarried women go online
75% of married women and 72% of married men go online
61% of childless men compared with 57% of childless women go online
81% of men with children and 80% of women with children go online.
52% of men and 48% of women have high-speed connections at home
94% of online women and 88% of online men use email
Jason L. Miller is a staff writer for WebProNews covering technology and business.
About the author:
Jason Lee Miller is a WebProNews editor and writer covering business and technology.
Comments
A special Google for men
I found a more accurate google for men: www.goo-man.com It searches from a man point of view. Quite curious!
Moogle / Wahoo
This post is pretty funny but makes total sense. Men just want to get to the point when they search so what is more better than Google.
stats
the diiferences eem narrow when doing simple subtraction of one to another..but muliply that by the number of peopke as a whole.300,000,000 ..thats a nice place to make a niche on either side if you are a marketer.. a couple of degrees off on a railroad track..not much until you find yourself riding into the atmosphere miles 'down' the line. lets not even get global. :)
men and women are on the internet
and Jason is on one of Jupiter's moons. Great work, Jas.
Men are from Google, Women are from Yahoo
I agree with the many comments. The study results do not show any significant differences in gender use. However it appears the writer produced a flashy title to attract readers, and tried to force preconceived conclusions to justify the flashy title.
On the nature of "facts"
I am curious as to how the author can make such strong generalizations based upon these unconvincing statistics?
Sincerely,
A woman who uses the internet "intensely"
just the facts, ma'am
I am curious to know how an article I wrote a year and half ago gets a flurry of comments...a mystery.
However, this article was fairly popular then, and drew some of the same comments at Digg.com and the blogosphere. It is important to note that the "strong generalizations" are not mine, but what the Pew study found. I just reported it.
I took some liberty here and there and (gasp) cracked a joke or two. But they were only jokes.
The title proved to be memetic and spread like crazy, and is, in part, also the result of research done in other studies not mentioned, where Google users skewed male and Yahoo users skewed female.
Again, just trends, not to say that all do or that it is right to judge if most do.
Have a nice day.
yahoo vs google
i always thought of yahoo as soft and google as hard ... this just goes to prove my initial thoughts. great stats!
There doesn't seem to be
There doesn't seem to be much difference (according to the percentages in the poll) in how men and women use the internet. I could be missing something, though. I'm not exactly an expert at interpreting poll results. That being said, if the intro paragraphs are correct, then I, as a woman, am pretty disgusted with, and ashamed of, the way women use the internet as opposed to the way men use it.
So, women use the internet to "nurture" relationships and seek support (which all too often means "gossip", yuck), and women are the ones responsible for forwarding that crap that clogs up inboxes (jokes and stories). And men use the net to look up sports info, news, and politics. That, in fact, tends to support my own observations of men and women's usage (at least most of the men and women I know). Personally, I use the internet like the article says a man uses it. I would like to think that people of my gender are interested in politics and news, and don't need to waste their time on useless pursuits like gossip, stupid jokes, and sending "hugs" to their whiny friends. This article just provides more ammo to anyone who is convinced that women in general are airheads who are clueless about current events and whose only interests are chatting with "the girls" about what to wear tonight. Women can be pretty stupid sometimes. And people blame MEN for "degrading" women by looking at porn? If women are looking for someone to blame for the degradation of our gender, we need look no further than our collective mirrors. Ditzy women who don't give a crap about what's in the news but who only care about what their friends are chatting about degrade me more than any porn star or the men who objectify them.
Yep, I'm coming from a very angry place right now. I keep getting pre-judged based on the "typical" stereotype of women, and I'm sick of it. Sigh.
get a life please...
get a life please...
Interesting
A very interesting look at the topic. I like the statistics :P
robust?
In a robust way? That sure sounds odd. Check your dictionary.
Really?
Studies of internet usage, and not one mention of porn?
question
I don't see in any of these facts and stats what make(s) men from Google and Women from Yahoo. Both offer roughly same kind of services. Did I miss a point here?
duh.
Bateman's principle in the social domain. Come on people, read something.
Disgusting.
Disgusting.
yes but
this could make a very good topic of discussion in general
this topic
Not a very slamming point made. There is only a 7% difference in
ANY of your stats. Not a very compelling workup of the numbers.
-sorry, a male brain
Don't apologize for your
Don't apologize for your male brain.
You did a pretty good job!
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