Yieldex has put out a new infographic about how publishers can stop missing out on lost revenue opportunities with more accurate forecasting. It analyzes how big data analysis of online ad inventory can result in more accurate forecasting and optimization, which it says can increase ad revenues up to 35% a year.
It makes three main points: partial or inaccurate data hurts a publisher's bottom line, selling audience rather than content lets publishers overcome massive online ad inventory overlap, and using optimized forecasting vs. ad server forecasting alone puts millions of ad dollars back on the table.
Take a look:
Last week, we looked at a report that found a lot of businesses are struggling with using big data, though it is a top priority.
Image via Yieldex