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Infographic Looks At Viewable Impressions’ Impact On Brand Lift

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Adconion Direct recently partnered with DoubleVerify and Millward Brown Digital to analyze the impact of viewable impressions on changes in brand lift. They’ve presented their findings in a new infographic.

“One interesting finding the research uncovered that it’s not just enough to ensure your inventory is viewable, but that time ‘in view’ is a critical measure to increase brand lift and campaign performance,” a spokesperson tells WebProNews.

Image via Adconion Direct

Infographic Looks At Viewable Impressions’ Impact On Brand Lift
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