Infographic Asks If You’re Losing Money On Mobile E-Commerce

    July 28, 2014
    Chris Crum

Blue Stout marketing manager Jenna Compton posted an infographic from the compnay at Social Media Today, asking readers if they’re losing money with their mobile e-commerce.

The graphic explores how many consumers are using smartphones and/or tablets, how user experiences are affected by mobile device, and how this affects recommendation of services. It pulls data from Ogilvy & Mather, Search Engine Watch, Google’s Mobile Playbook, MivaMerchant, and Jumio, as well as a 2013 Customer Mobile Insight Study.

The moral of the study is that better UX design can help your mobile e-commerce endeavors.

And yes, I believe that should say “shopping CART abandonment”.

Image via Blue Stout


Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.