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Inceptor Debuts BidCenter At SES

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The search marketing technology company will be in San Jose to discuss its Pay-Per-Click campaign management tool.

Users of multiple online advertising options from vendors like Google, Yahoo, or others will be able to have their campaigns managed directly from a single interface, according to a press release.

BidCenter offers a single-point bid management solution. Inceptor claims BidCenter will provide the most powerful optimization algorithm on the market. The tool can match bidding strategies to time zones that offer the highest return on investment. Users can optimize their various keywords and other data to take advantage of particular search engine methodologies.

The product currently supports campaigns conducted via Google AdWords, Yahoo! Search Marketing, and Miva PPC. Inceptor has promised future support for MSN, Ask Jeeves, Enhance, Kanoodle, and eSpotting.

Inceptor lists a number of features for BidCenter. The interface gives access to tools that let users establish their bidding rules for keywords, and to automate the bidding process. The optimizing algorithm lets users see how bids can be executed to take advantage of one of several strategies:

•  Maximum Revenue
•  Highest ROI
•  Lowest Cost Per Acquisition
•  Desired Conversion Rate
•  Highest Traffic Volume
•  Lowest Cost Per Click

WebProNews will be covering news from SES 2005 San Jose all week. Be sure to keep track of the latest stories and product news here, and discuss those stories on WebProWorld too.

David Utter is a staff writer for WebProNews covering technology and business. Email him here.

Inceptor Debuts BidCenter At SES
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