In-N-Out has recently been voted as America’s favorite “limited-service” restaurant by the Consumer Picks survey for the third year in a row. But it might soon be facing some pretty tough competition when Shake Shack finally reaches California’s shores.
The trendy burger chain recently announced that it will soon be plying its wares on the corner of Santa Monica Boulevard and West Knoll Drive by next year.
California’s first ever Shake Shack restaurant will be designed like a modern roadside stand, complete with an outdoor patio and a parking lot. While the restaurant’s design is different from the ones in New York, the menu – which boasts of “100% all-natural, antibiotic-free Angus beef”- remains the same.
— CNBC (@CNBC) April 21, 2015
It will be interesting to see how Los Angelenos would react to this upstart going head to head with their favorite In-N-Out. There’s already some excited buzz being generated over the news of Shake Shack’s impending arrival in California.
However, it might not even come down to a burger showdown. While the two restaurants both pride themselves on their fresh ingredients, they offer two totally different eating experiences.
The burgers at Shake Shack usually cost twice as much as an In-N-out burger, but the restaurant also offers twice as much in terms of food choices. It has hotdogs, ice cream, mushroom burgers, alcoholic beverages and even dog treats for those who want to eat out with their fur babies.
On the other hand, In-N-Out prefers to keep their menu simple, although loyal customers know they can also fall back on the food chain’s “secret” menu.
To put it in another way, Shake Shack gives a more upscale, citified experience while In-N-Out is the cooler, more laid-back one.
With Shake Shack expanding globally (they’ve opened in Russia, Turkey, the Midldle East and the UK), you know it was only a matter of time before they set their eyes on conquering the West Coast.