Improvements to Google Adwords Content Network Yields Results

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Just had an interesting conversation with Mike Mayzel of Google, about the changes they made to their contextual ad network over the past 12 months.

In partnership with Atlas, Google looked at aggregate data across their content network and determined that recent changes – such as the introduction of smart pricing – have improved ROI for Adwords advertisers.

– During 2004, advertisers saw a 50% increase in ROI from Google’s content network.

– The average dollar spent by a visitor who clicked on a Google content ad has increased by over 70% over the last 12 months.

Andy Beal is an internet marketing consultant and considered one of the world’s most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.

Improvements to Google Adwords Content Network Yields Results
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