Imgur is the latest social media service to launch a new opt-in email newsletter for its users. It's called In Case You Missed It, and should serve as a way to get more engagement from its user base.
A spokesperson for the company tells WebProNews it seeks to " help Imgurians avoid falling victim to FOMO," or fear of missing out.
"Imgur is a constant stream of awesomely entertaining images, gifs and visual stories," the spokesperson says. "Many Imgurians try to catch it all -- 17% spend 10+ hours per week (more time than most watch TV) and 50% are checking everywhere and all the time on mobile. But there’s so much to see it’s inevitable you will miss out on some of the greatest hits and hidden gems, so In Case You Missed It is a great weekly roundup of can't-miss posts hand-picked by Imgur's Director of Community, Sarah Schaaf."
“Imgur is a never-ending stream of awesomeness," Schaaf says. "Every time you open the Imgur app, there’s an abundance of amazing and hilarious images, gifs and stories to discover, and it can be tough to see everything. Imgur’s In Case You Missed It newsletter is how we’re keeping you in-the-know with the most heartwarming, funny and must-see posts that grace Imgur each week."
The newsletter has been in beta testing for a few weeks, and according to Imgur, it's had an "astounding" 60%+ open rate and a 15%+ click through rate, which is above average for social platforms, according to Mailchimp.
Imgur has over 150 million monthly active users and gets 60 billion images viewed per month. 82% of users spend over three hours per week on Imgur, according to the company, and 17% spend over ten hours per week. That's incredible.
You can sign up for the newsletter here.
As mentioned, Imgur is only the most recent social media service to turn to email to spur engagement in recent memory. We ran down some other industry efforts here.
In June, Imgur announced that it had began testing promoted posts.
Image via Imgur