The new 2014 IKEA catalog app is debuting a new augmented reality feature that lets users see how certain pieces of furniture will look in their homes. All you have to do is scan one of the select item pages, throw your catalog on the floor and use your mobile device to project an image of what it will look like in your space.
"The 2014 IKEA catalogue gives you the ability to place virtual furniture in your own home with the help of augmented reality. Unlock the feature by scanning selected pages in the 2014 printed IKEA catalogue with the IKEA catalogue application (available for iOS and Android) or by browsing the pages in the digital 2014 IKEA catalogue on your smartphone or tablet. Then simply place the printed IKEA catalogue where you want to put the furniture in your room, choose a product from a selection of the IKEA range and see how it will look in your home!" says IKEA.
Now this is pretty cool. Check it out in action:
IKEA first started to experiment with augmented reality with last year's catalog app, allowing users to unlock expanded content with their devices. But the ability to see products in your living spaces is entirely new for the Swedish furniture company, and it's sure to make die-hard IKEA fanatics pretty happy.