IGN Network Goes Mobile

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Beyond the Web is mobile, and eventually, as all media merges, mobile is the final frontier for an all-encompassing media blitz. That’s probably why Fox Interactive Media is quick on the draw redirecting its online content to wireless Web. FIM-owned IGN Entertainment announced a deal with Verizon Wireless’ V Cast unit to create IGN Mobile Video.

V Cast subscribers will be able to access IGN video segments running from two to eight minutes in length. IGN produces about 50 of these segments weekly, covering video game news, game and movie trailers, celebrity interviews, and gaming accessories.

“This agreement with Verizon Wireless is another great step in extending the reach of FIM’s leading Web content to users on every possible platform,” said John Smelzer, senior vice president and general manager of mobile for Fox Interactive Media.

“We are proud to work with Verizon Wireless to make IGN’s leading gaming and entertainment content available to all Verizon Wireless V CAST subscribers.”

A recent study from the Mobile Marketing Association (MMA) shows that, as expected, the mobile market is on the rise, especially among the younger demographics. Nearly half of all the survey respondents said their wireless phone usage has increased significantly over the last year.

"First, it demonstrates that consumers are becoming increasingly dependant on their mobile phones and that they recognize these devices as being able to provide additional value — over just voice," said Wayne Irwin, President, LogicaCMG Telecoms, North America.

"Second, consumers are not only increasing their acceptance of mobile marketing, but are showing this acceptance through increased participation in marketing programs."

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