If Google Made Cola

    February 2, 2006

Okay, ladies and gents, time to put on your thinking caps. Andy Beal asks, “What if Google made cola?” and asks for opinions on it. Submit it to the Search Engine Roundtable forum or comment below.

If Google Made Cola

  • Every ingredient would be renamed away from industry standards (e.g. sugar would be called Drink Clips)
  • The can design would be completely white, with just a logo, the word beta, and a search box. Yeah, a search box.
  • It would be free, but display ads on the side based on where you were. Which relies on:
  • The can will track where you go, for ad delivery purchases.
  • It would be personalized, but in very subtle ways, to reflect your tastes. This would be strictly opt-in, and most users would never realize it existed.
  • There would be an API for building other drinks (cherry, diet, lemon-lime, energy drink) on top of Google Cola, but it would be limited to 80 ounces a day.
  • Microsoft would release a cola that came in a more colorful can, had slightly less soda, but integrated with Windows. Somehow. They always find a way.
  • Yahoo would release a soda just as good, but barely get any attention.
  • It will integrate with Blogger, Gmail and the Google Toolbar, but not with anyone else’s soda.
  • The can will secretly have near unlimited space, forcing everyone else to step up. However, you will only be able to put soda in 1/250th of that space at a time.
  • The can will be delivered by a competing standard similar to the industry standard, but slightly different (and supposedly superior), but different enough to make compatibility unnecessarilly harder. Dave Winer will like Microsoft’s cola better, since it uses the standard better.
  • And finally, the most important feature of Google Cola?


    Google Cola will be unveiled as an aggregator of everyone else’s cola. Google will, of course, not ask for permission.

    Nathan Weinberg writes the popular InsideGoogle blog, offering the latest news and insights about Google and search engines.

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