Idearc Media Partners With YellowUSA
Idearc Media Corp, home to Superpages.com and publisher of the Verizon Yellow Pages, and YellowUSA.com have signed a distribution agreement that allows Idearc to put its Superpages.com performance-based advertisers on YellowUSA.com’s search platform.
"YellowUSA.com’s unique search platform gives Superpages.com advertisers exposure to traffic that is both geographically and categorically targeted," said Eric Chandler, President – Internet for Idearc Media.
"As the local search expert, we are pleased to partner with YellowUSA.com to extend our advertisers’ content over their local search platform."
YellowUSA.com, is a local search service, that offers information on businesses, from restaurants and retail, to travel and professional services.
"YellowUSA.com provides one of the most comprehensive local search services," said Tahl Kopel, President of YellowUSA.com. "The integration of Superpages.com advertisers into our site gives us the ability to offer local and national advertisers access to the targeted, quality traffic they need to drive their advertising campaigns."
In 2006, Superpages.com, the expert in local search, had more than 2.8 billion network searches and more than 18 million small-to-medium-sized business listings in the United States, 11 million of which feature enhanced content.