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IBM Goes Buzz Hunting

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Big Blue’s Public Image Monitoring Solution will let an enterprise delve into the depths of the web and the murky haze of the blogsphere to find out what people are saying online about a business.

IBM’s work with Nstein and Factiva have helped it develop the software behind the new product; Factiva offers this type of research as a service. A statement from IBM described the information challenges facing businesses from blogs, web sites, and newsgroups in the public arena:

These sources are filled with insight from consumers, experts and competitors that can be analyzed and used by businesses to make better decisions on products, services and business strategies. This creates a tremendous opportunity for organizations to carefully monitor their image and more quickly address business opportunities, threats, quality concerns or changing public perception.


The product is based on IBM’s OmniFind, which IBM and Google have been working on in partnership to enhance. Factiva figures in as an information repository, with its thousands of news sources that can be sifted with PIMS.

Nstein’s contribution comes in the form of “multi-lingual text analytics, and the statement tells what this adds to the platform:

…enables the extraction of advanced metadata, allowing organizations to identify “hot topics” as well as analyze tone, facts, opinions, events, locations, and indirect alliances to detect early trends and emerging problems.

David Utter is a staff writer for WebProNews covering technology and business. Email him here.

IBM Goes Buzz Hunting
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