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IABC Takes Professional Development to China

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As a long-time member of the International Association of Business Communicators (IABC) with a strong belief in the value of connecting communicators on a global basis, I was very interested to learn that IABC has partnered with the Shanghai Public Relations Association (SPRA) to bring IABC’s accreditation programme to China.

In a press release yesterday, IABC said:

[…] Leaders of both associations signed an agreement today in which IABC will conduct a formal accreditation completion program with members of SPRA that will enable them to complete the IABC accreditation program. This is the first step of a multi-year process that will confer IABC accreditation on qualified SPRA members and train volunteers to administer the program for other local communicators in China.

[…] As part of the agreement, a select group of highly qualified SPRA members who are interested in earning the ABC will be mentored by ABCs from around the world. They will attend rigorous training sessions to develop their portfolios for review and prepare for the examinations. Once their portfolios are accepted, they will be eligible to complete the four-hour written and half-hour oral examinations.

I believe that IABC’s accreditation programme is second to none, anywhere in the world, as an excellent way to enable communicators to measure their acquired knowledge against a credible and recognized international standard. It also lets you benchmark yourself.

Opening up opportunities for communicators in China to gain an internationally-recognized professional qualification is great news.

Full details in IABC’s press release: Exciting New Partnership Brings IABC Accreditation to China. Also, the SPRA’s release.

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